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AMSOIL
AMSOIL synthetic lubricants have expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.

How Did AMSOIL Come To Be?
As a jet fighter squadron commander Lt. Colonel Albert J. Amatuzio had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of three extraordinary performance characteristics: an ability to reduce friction and wear on engine components, an ability to function dependably at severe temperature extremes and an ability to withstand rigorous and lengthy engine operation without chemical breakdown.

Recognizing that these same benefits would prove invaluable in combustion engines, Al Amatuzio formulated the first synthetic motor oil in the world to meet API service requirements for automobile engines. The new lubricant performed like no other before it. When the first can of AMSOIL 10W-40 appeared on the market in 1972, it signaled the birth of an entire industry.

AMSOIL INC. was founded on Al Amatuzio’s desire for technical innovation, his commitment to high quality and his belief that consumers would respond to a superior product. The company has remained true to these ideals; its history is a checklist of revolutionary products that have withstood the tests of time. As the pioneer corporation in the field of synthetic lubrication, AMSOIL sees its Commitment to Excellence as a historical responsibility, and A.J. Amatuzio’s energy and vision continue to drive the company forward. ...inspired by aerospace technology.

What Role Does Using A Superior "Oil" Play In Helping Me Maintain My Truck?

Here’s a short list of the jobs that the engine oil must perform:

Lubricate engine parts and prevent wear
Permit easy starting
Reduce friction
Keep engine parts clean
Minimize combustion chamber deposits
Cool engine parts
Seal combustion chamber for more effective compression/power
Resist foaming

The sum of these functions adds up to another benefit: more efficient energy production which the motorist also experiences as better fuel economy.

Although motor oil quality has improved, new technologies put this improvement to the test and sometimes expect too much. The ramifications of new engine designs and technologies are not immediately apparent. This is why it is essential to not compromise on your lubrication decisions.

Why Should Truck Owners Choose AMSOIL Over Other Brands?
AMSOIL has a better product, period. Because AMSOIL is a privately held company, it is under less pressure than most publicly traded firms to generate high profits for shareholders. This results in AMSOIL being free to incorporate more expensive additives into their formulations when required for higher performance targets. The company was built on a reputation of 25,000-mile-or-one-year oil changes, and utilized a beefier additive package than other oils in order to protect engines and reduce waste oil. Today the company produces a wide range of lubrication products for whatever price point and performance goals motorists want.

But... Isn't All Motor Oil The Same?
No, it's not. All motor oil is not created equal.

Motor oils are formulated by blending basestocks and additives. The number and variety of additives will vary based on the specific applications and objectives. The basestocks also vary. Though the basic divide is considered to be between conventional oils and synthetic, there have always been several grades of conventional oil and a variety of synthetic formulations. Additive packages are then incorporated into the formulations to achieve desired ends.

Is It True That Using AMSOIL Motor Oil As Recommended Can Help My Engine Last Longer?
Using a premium synthetic oil like AMSOIL will reduce friction and wear and contribute to longer engine and component life. Because AMSOIL motor oil resists oxidation and breakdown, engines run cleaner and operate as designed rather than being gummed up with sludge and varnish.

Equally important is protecting your transmission. Transmissions are especially stressed when towing and the last you thing you want when towing your horses is a breakdown on a long uphill grade during the hot summer month, or any time for that matter. Transmissions run hotter today because drivetrains have been tucked up where there is less airflow for cooling. Though the aerodynamics improves fuel economy, it is hazardous for hardworking transmissions. Heat puts stress on lubricants so that the hotter they get the less effective they become, ultimately leading to thermal runaway.

Can AMSOIL Fuel Additives Help My Truck Also?
Yes. The AMSOIL diesel fuel additive line has been upgraded and re-packaged. The key feature of the new additive line is targeted performance for optimal results. While all-in-one diesel fuel additives may be convenient, they have limitations. Each product in the AMSOIL diesel fuel additive line is highly concentrated and focuses on addressing specific issues.

What’s The Bottom Line?
There’s a lot more to motor oil than meets the eye. It’s not just a haphazard concoction of chemicals all thrown together. Some of the compounds in motor oil are designed to interact with what’s going on inside an engine. But many compounds are selected so that they will not interfere with their designated functions. That is to say, formulators are chemists who must carefully consider the ways these various chemistries interact with each other, not just the context they individually work in.

At AMSOIL... They Mix It Right, So You Get The RIGHT Formula For Your Truck Every Time!
In short, there are reasons some lubricants perform better than others. It’s all in the mix. At AMSOIL, they mix it right, and that is why drivers and truck owners across America trust AMSOIL lubricants to keep their trucks running in optimal condition. AMSOIL is the only company with more than four decades of experience formulating synthetic motor oils for internal combustion engines. We understand the technology and have a track record to prove it.

Ask For AMSOIL Today!
When you change your oil, you have a choice -- even a responsibility -- to make sure that oil is going to work FOR your truck. Make sure that YOUR truck has AMSOIL motor oil when you do your oil change and you'll be pleased with the difference and the protection it offers. Ask for AMSOIL today.

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Superior, Wisconsin 54880
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